APA 2180 Lecture 10: Lecture 10_ Descriptive & Epidemiological Research

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Cohort effect; impact of a group bonded by time or common life experience. Social desirability: give people what they want to hear. Overview of descriptive research: non-experimental (quantitative or qualitative) (not a trial, not manipulating something, focused towards the present (gathering information and describing the current situation) May or may not involve hypothesis testing (has objectives) Answers the question what is? : may describe one population or compare/contrast various populations. Qualitative is descriptive (does not do experiments) Most experimental research has hypothesis (direction, improve something) Sometimes uses data that is already collected (secondary data analysis) Descriptive, interpretive, evaluative, job analysis: correlational, observational. Probably the most common types of descriptive research. Survey research methodology: most common type of descriptive research. Snap shot of a desired population at a single point in time: a survey which obtains responses from the entire population is called a census. Gives a class a survey, gathering information at this point in time (snap-shot)

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