APA 3113 Lecture Notes - Lecture 9: Sales Promotion, Olympic Symbols, Brand Equity
12 Jan 2016
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** print 3 questions for next class"s guest speaker. An exchange of products/services with money or value as the key construct is a division within the key organizing committee. Building relationships between organization and stakeholders creation of value (however that is defined) Based on needs and desires of each party. Why is sports marketing unique? it is simultaneously produced and consumed. No product like sport can give that feeling. Ex: bell, rbc, etc. sponsors who work with noc to sponsor an olympic team during and olympic year. Ex: visa & samsung alliance at london 2012. Mutual benefits for both parties collaborate and cross promote. Stakeholder marketing identify all the stakeholders during the bid to target see what their needs and desires are and created a marketing program around that to create a bid for it. Use of social media to market the event.
