APA 4145 Lecture Notes - Lecture 9: Ebay, Marketing Mix, Social Software
12 Jan 2016
School
Department
Course
Professor
Document Summary
Social media marketing relatively new the purpose of social media and sport: build a fans/value for the team, club, fans, spectators, shareholders, sponsors, etc. consumer decision making models. Facebook: more than 1. 5 billion users it is constantly changing and evolving responds to what people want and like about it. Organizations need to use social media because it"s adding another dimension to their structure. Different people use different social media platforms for different reasons. Need to know what channel is appropriate for which user and for what information you want to get across. London 2012: first major sporting event to leverage social media. What does this mean: soccer was the most talked about, usain bolt was the most talked about, mcdonald"s was the most talked about. Downside: ex: the engine mapping on twitter was revealed to every other racing team: created a twitter storm and put himself in a bad light.
