BPS 1101 Lecture Notes - Lecture 2: Carl Duisberg, Naphthalene, Rheumatoid Arthritis
13 Feb 2017
School
Department
Course
Professor
Document Summary
Two basic types of marketing strategies: prescription drugs: compounds developed by drug industry, sold by prescription. Get the payoff for their research money that they put into it: over the counter otc. Spend 10x more on prescription drugs: based on research, industries will charge you as much as they think they can get out of you (otc) Don"t usually know how much prescription drugs are (covered by insurance ) Otc has to be cheaper because you walk in with your own money and you can be choosy. Laxative sh. 8 billion: good example of marketing over something you actually need, unnecessary medication. If you eat a balanced diet with fibre, shouldn"t have a problem passing waste. Important considerations when buying: safety, indications, counter indications, price. Taking two doesn"t make your headache go away faster: prescription meds can be dangerous whereas otc is safe. Effect what is it: info is easy to find, label or box, google.
