CHM 1711 Lecture 3: How This Startup Will Kill The Banner Ad
20 Sep 2018
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How this startup will kill the banner ad (newsusa) it has been 25 years since the first banner ad hit the internet. A good story. and savvy marketers are exploring new ways to use storytelling to attra(cid:272)t a(cid:374)d hold (cid:272)o(cid:374)su(cid:373)ers" i(cid:374)terest a(cid:374)d i(cid:374)flue(cid:374)(cid:272)e their (cid:271)eha(cid:448)ior. this is (cid:373)ore tha(cid:374) a hu(cid:374)(cid:272)h. Science supports the power of emotions and stories to engage an audience. with this in mind, Pressboard, an online content marketing platform, believes that stories are the most powerful way for brands to communicate with consumers. when an individual hears, reads, or views a story, for example, it prompts an emotional connection. The brain releases oxytocin, the "feel- good" hormone associated with, among other things, sex and childbirth, that promotes a feeling of bonding and connection. Not surprisingly, it proved popular, according to pressboard ceo and co-founder.
