CMN 4166 Lecture Notes - Lecture 2: Frankfurt School, Reception Theory, Polysemy
16 Jul 2018
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Document Summary
Theory of, history of, and assumptions about audience research. Frankfurt school: hated nazis, so they were kicked out of germany, came to america and created this school, average person does not control means of production. They give us an initial take-off when thinking about who is audience: audience are powerless victims. These scholars are marxists: people who control society and leaders of communication provide the masses with "escapist dreams, someone who wants to proclaim their wealth. Frankfurt school says you"re being fooled: americanization of culture, movies, entertainment, etc. They talk about materialism which controls our life: pop culture serves the status quo. Seeing chalk in holder: the holder is used too keep chalk kept together: connotative: meaning associated with the thing (ideological meanings) You are always responding to a stimulus in both roles: whoever we"re dealing with has a repository of shared communal experience, but this might not be the same as your own.
