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Lecture

CMN 1148 Lecture Notes - Organizational Communication, Active Listening, Outsourcing


Department
Communication
Course Code
CMN 1148
Professor
Rumaisa Shaukat

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The Challenges of Organizational Communication
Globalization
Work force diversity: all diffs in defining ourselves and others
Companies become more complex cuz of work force and changes in relationships,
etc.
Need more requisite skills (ex. active listening, etc.) to
Challenges
Globalization: social events become more connected
Moving beyond national economic boundaries to do business with other
countries
Connected ppl when it comes to culture, political beliefs, etc.
Lots of economic, social and political influences
Adv. Interest in reducing poverty; providing jobs
Disadv. More social and envir’l racism
Domestic job losses
Exploitation of workers in third world nations
Outsourcing businesses move manufacturing and service centers to
countries where labor is cheap
Terrorism: 911 affected the world causing subsequent attacks around the world
Can be perpetrated by individs, groups, nation-states, and regimes
Set of strategies that involves the use of unpredictable violence
Creates ongoing fear
Enhanced by technological tools and envirs that have high concentrations of
residents and mass transportation
Concern for communication scholars understanding how terrorist
networks and organizations operate and grow
Complex communication processes involved in military actions and
dealing with military personnel & families
They respond to the complexities of homeland security (strategy to
ensure effective organization and establish rules and procedures); consider ways
these issues can be conveyed to the public
Climate change: affects plants, animals and humans
Create envir that ppl are aware of the probs and have better skills in helping
to fix these
Addressing global warming can open up opportunities for businesses that
want to be “green”
Changing demographics: anything that makes ppl diff than each other is part of the
analysis
How to improve policy debated and relationships
Meeting these challenges: complicating thinking about organizations
Organization existence of social collectivity, organizational and
individ goals, coordinating activity, organizational structure, embedding or
organization within an envir
communication: also about intricate networks through which
computers link us; the creation of meaning systems in families and cultures;
understanding a market segment to enhance persuasion and inc sales
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