CMN 1160 Lecture Notes - Lecture 8: Hypodermic Needle Model, Ford Model T, Theodor W. Adorno

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Daniel Pare

Document Summary

Mass culture: tool through which are integrated in a new way of living. All cultural goods become standardized = homogenous mass taste for goods, there is nothing new/ spontaneous in cultural goods today. Production of ford model t: the assembly line. You can have any colour of the model t you want as long as it"s black . Mass communication and content have replaced high culture: culture industry. We create desires in people and we have the consumer goods to satisfy those needs. Wants and desires created and satisfied through marketplace. Culture is now the product of industrial capitalism: culture is now a commodity just like everything else. Oj simpson picture was doctored on the time magazine picture to make him look scarier to sell more magazines: illustrative of racism in cultural industry, commodification of identity. Summary: media message sell us capitalism to settle us down from fighting for change.