CMN 1160 Lecture Notes - Lecture 7: Narrowcasting, Hypodermic Needle, Media Create

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Daniel Pare

Document Summary

Interpretations can be shaped by political action (there are two more) 6 approaches: (reflects a historical evolution in the audience/ each propostion has its own adversary) Effects, agenda setting, and cultivation analysis (focus is on the relationship between media products and the individuals( indiv are seen as passive)/ does media seem to have a direct or passive influence on us) Uses and gratifications (these people use the products for particular purposes for their own gratification) Frankfurt school (how is media produced and hows it produced/ media content producers have no interest in people) Cultural studies (audience members and how they use media products that give them meaning to their life) Feminist approaches (gendered nature of narratives and the idea of how these audiences are postioned in these narratives) Reception analysis more psychologically placed and how personality, situation, etc help us tointerpret a media message) Interested in the effects of propaganda and the processes of communication.