CMN 1160 Study Guide - Midterm Guide: North American Free Trade Agreement, Telefilm Canada, Wart

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Daniel Pare

Document Summary

Week 6a: theoretical perspectives on audiences interpret things: own individual interpretation of media product (uniqueness of life interprets how we, through collective interpretation of events, our interpretations can be shaped through political actions. 6 approaches (historical low and each has their proponent and adversaries) Effects, agenda, setting and cultivation analysis (p. 125-127) (focus on relationship between media products and individuals. Individuals are seen as passive recipients) does media have a direct or limited effect on behaviour. Uses and gratification (p. 127-128) (idea that people that use media products for particular reasons. Focus on what audience do with media products. Frankfurt school (p. 128-130) (how media content is produced and whose interest are conveyed) interest of the elite and commercial interest of content producers (british) cultural study (p. 130-133) (on audience members. Focus on how audience members use media products to give meaning to their life. Feminist (p. 133-136) (gender nature of narratives in media content) looking at how audiences are positioned with narratives.