CMN 1160 Lecture Notes - Lecture 4: Internetworking, Economic Model, Social Change
orchidmacaw600 and 79 others unlocked
14
CMN 1160 Full Course Notes
Verified Note
14 documents
Document Summary
Oral communication: formation of like-minded groups, chant and rituals (national anthems creates a sense of community) Literate communication: prose (written word) and the c, how to written word structures the way we think, written words have meanings independent to author. Harold innis (1894 1952) economic model of communication. English literature: people acknowledge his influence but no one mentions him in the field of media studies, he believes electronic communication leads to a fostering of a global village, electronic comm. Is an extension of our abilities (ex. book is an extension of sight, radio and extension of our ears: electronic comm. is an extension of the nervous system, mcluhon is writing about television in a time without it. Both argue that communication methods of a certain time ex. paper, television, internetworking. Major communication methods of a certain time have a key impact on the social organizational forms. They argue that key communication technology on a time period actually determine social structure.