CMN 1160 Lecture Notes - Lecture 9: Post-Structuralism, Postfeminism, Omnipotence

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Daniel Pare

Document Summary

Mass communication and content have replaced high culture. Wants and desires created and satisfied through the marketplace. Culture is now the product of industrial capitalism (i. e. the culture industry). 3 key ideas: capitalism: most of the social problems, we must be highly critical on popular culture. (bad bad bad, no mor(cid:28664) (cid:28660)ut(cid:28667)(cid:28664)nt(cid:28668)(cid:28662) (cid:28660)rt. The frankfurt school = regressive consumption, ask us to escape; culture industry. Art is permitted to survive only if it renounces the right to be different, and integrate itself into the omnipotent realm of the profane . The culture industry not so much adapts to the reactions of its customers as it counterfeits. The public is not a passive media consumer; individuals can subvert and manipulate media to create new meanings. Preferred, negotiated and oppositional readings of media texts. Analyzes male social dominance as the root of inequality and injustice (i. e. patriarchy). R(cid:28664)l(cid:28660)t(cid:28668)ons(cid:28667)(cid:28668)p (cid:28661)(cid:28664)tw(cid:28664)(cid:28664)n m(cid:28664)(cid:28663)(cid:28668)(cid:28660) (cid:28660)n(cid:28663) so(cid:28662)(cid:28668)(cid:28664)ty"s (cid:28663)om(cid:28668)n(cid:28660)nt (cid:28668)(cid:28663)(cid:28664)(cid:28660)s (cid:28660)(cid:28661)out (cid:28666)(cid:28664)n(cid:28663)(cid:28664)r roles.