CMN 1160 Lecture Notes - Lecture 3: Gutenberg Bible, Robert D. Putnam, Marshall Mcluhan

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Daniel Pare

Document Summary

Time bias and time bias- innis, the stability of civilization and culture rests on the ratio of time and space bias mcluhan- psychological changes, different mediums of communication were different parts of the body. Tv brings us back and tribilizes us and requires us to use more than just the eyes we are using eyes and ears and maybe smell , smell o vision 1960s, senses were being rebalanced. He wrote bad because he was challenging linear thought. As a theorist, not so good, casted out (cid:498)mind probes(cid:499) like medium is the message, Mcluhan is saying meida technology shapes us and structures our lives we don"t have much of an influence, technology goes stuff to us. Technological determinism- history is dedicated by technology but it overlooks human agency (ability to change environment and which tech we want to adopt and not adopt) Mcluhan says its all because the printing press, not the content of the bible.