CMN 1160 Lecture Notes - Lecture 14: George Creel, World War I, Behaviorism

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Aliaa Dakroury

Document Summary

In north america, the study of communication can be divided into two major tendencies: behavioursim and functionalism. Behaviorism derives principally from psychology; functionalism derives principally from sociology. Behaviorism in the field of communication, it is usually called the stimulus- response approach (s/r) it derives initially from ivan pavlov (russian scientist) 1910s and. Pavlov demonstrated that he was able to provoke a specific response in dogs when he habituated them to specific stimulus. If you want to achieve some behavior you have to habituate if you want to trigger a specific stimulus. George creel who wrote the book how we advertised america (1920) During wwi, he had also worked with the us government making propaganda. S/r therefore developed into a full blown social theory whose elements include: powerful media. In the halloween evening of 1938the mercury theatre of the air, the. People didn"t hear / pay attention that it was a played.