CMN 2101 Lecture Notes - Lecture 4: Relationship Marketing

• School: University of Ottawa
• Department: Communication
• Course: CMN 2101
• Professor: N/ A

Document Summary

Supplementing lectures/readings with intro to research methods textbook (gary bauma research process) Possible question for midterm explain relationship marketing and draw. Key terms should be identified for each reading the act of making. Rebuild a second glossary for the second test midterm 2 is cumulative. Glossary: 3 approaches to research mixed methods approach. 15-20 questions on mixed methods, which of the following statements is false, sequential transformative design does blank: select the false, some problem solving things questions, glossary of key terms, debrief the lecture afterwards. The other two are: quantitative and qualitative. Paradigms is a term, approach signals a generalized approach. You don"t need to know all the (cid:883)(cid:888) types of methods there are 6 design types we focus on need to understand them, can you solve a problem ex. Stage the design of the research and data types. What we do in research is the collection and analysis of data.