CMN 2101 Lecture Notes - Lecture 6: Internal Validity, Aspirin, Central Tendency
17 Apr 2017
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2016 2 4 chapter 6: qualitative and quantitative research. Qualitative: we typically create theory as a result of our observation, looking at the competitive theory(case studies, grounded research) Not enough channing : to test the theory, a follow-up media content analysis or survey to gauge audience reception following the lm"s release. Quantitative: linear approach (a speci c path that we follow, hard data(plain numbers, you create survey and then coded, then you look at the hard numbers) Very exible, changes as researcher gather data. Rq how do the homeless perceive their representation in the media? : design 1: case studies: Cases, not hypotheses nor variable, guide the study(context tense to be noise in quantitative) In-depth and focus to particular instances in time, individuals, etc. Not enough channing: a case study of g. i, joe and other delayed lms . Hands up: a case study of african-african protests : design 2 : grounded theory:
