CMN 2101 Lecture Notes - Likert Scale, Fieldnotes, Imagined Communities
9 Apr 2013
School
Department
Course
Professor
Document Summary
Research methods: strategies of inquiry and data collection. Qualitative: are used for exploring and understanding the meaning individuals or groups ascribe to a social or human problem. Quantitative: are used for testing objective theories by examining the relationship between variable. These variables in turn can be measured() so that numbered data can be analyzed using statistical procedures. Basic reasons you choose research method: the kinds of issues you"re investigating and what you hope to be able to say about them, your philosophical worldview. The logical extension of the problem you"re investigating. Appropriate to the problem you want to address. Ex: cell phone use- eu vs n. america. Definition: basic set of beliefs that guide action/the researcher"s decisions; More or less explicit philosophical assumptions that underpin the use of specific methods. How reality can be known ( epistemology) Reality: media production is determined by specific motives/intentions.
