CMN 2101 Lecture Notes - Lecture 20: Random Number Table, Content Analysis, Quota Sampling

• School: University of Ottawa
• Department: Communication
• Course: CMN 2101
• Professor: Mohammed El Hashash

Document Summary

Is it legal to own a personal of karl. What is survey research is oten called: correlaional, survey researchers use quesions as control variables to approximate the rigorous test for causality, control variables are other characterisics that the research accounts for. Stepps in conducing a survey: interview schedule. A set of quesions read to the respondent by an interviewer/ records response. When preparing quesions, you must think ahead to how you will record and organize data for analysis: steps in the process of survey research. Decide on type of survey (mail, interview, telephone) Describe methods and indings in research report. Construcing the quesionnaire: 3 principles for efecive survey. Good survey quesions give the researcher valid and reliable measures. A survey researcher must exercise extra care ; especially if the respondents comes from diferent life situaion than his or her own.