CMN 2101 Lecture Notes - Lecture 7: Abacus Data
20 Apr 2016
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This is measured during a given time period. During an election campaign or after a terrorist attack. To measure many variables, test multiple hypotheses, and infer temporal order from questions about past behaviour, experiences, or characteristics. To attempt to generalize about a population based on responses from a sample. Hypothesis: whether people who have access to social media are more. One of most common form of descriptive research. Starts very general and is narrowed down: millennials, narcissism, and social media narcissistic to those who aren"t. Can be used with other data collection methods: however, time or money limitations plays a role. In 1950s, response rates of 90% were typical: now, more and more people refuse to answer. Techniques like call displays and do not call lists. Some demographics are unreachable (young adults and people with cell phones: studies show that 35% of americans refuse to cooperate with survey researchers.
