CMN 2101 Lecture Notes - Lecture 5: Grounded Theory, Jargon, Content Analysis
20 Apr 2016
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Content analysis: careful, detailed examination and interpretation of a given body of material in an effort to identify patterns, biases, themes and meanings. How has the cbc as a public broadcaster changed/evolved over time? . Comparative component offers alternative explanation for causal relationships: you can"t generalize findings because it is very contextual, but can explain a given phenomenon over a specific time frame. Comparative component has limited generalizability and can only apply theory, not test it: focuses on similarities and differences between cases. Has a holistic approach at the macro-level. Builds theory to explain similarities and/or differences in societal processes. Focuses on culture and asks us to look through the eyes of those we study, reconstruct their lives, and examine certain individuals or groups in depth. *researcher"s point of view is an unavoidable part of the research. *this research confronts old with new ideas and evidence or considers multiple worldviews.
