CMN 2101 Lecture 5: Lecture 5
21 Apr 2016
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Document Summary
Communications research building and evaluating social media marketing. Mediasmarts: canada"s center for digital and media literacy. Mediasmarts is dedicated to giving parents and teachers the confidence and tools they need to help children and youth safely and wisely navigate the digital world. Hundreds of collaborators from around the world. What is media literacy: media are constructions, audience negotiate meaning, media have commercial implications, media have social and political implications, each medium has a unique aesthetic form. How does media literacy fir in with digital literacy. The ability to use the tools, to understand how privacy policy work and how things work is very essential after knowing how to use and understand these things you would be able to create these things. They look at who is using what tools and they decided that more of their target audience is on facebook and twitter because parents are mostly on.
