CMN 2148 Lecture Notes - Lecture 10: Training And Development, Integrated Marketing Communications, Swot Analysis
20 Apr 2016
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Document Summary
Strategic organizational communication: transactional processes in which organizational messages are deliberately generated; are based on environmental data, analysis, and strategy selection; and are guided by organizational objectives. Stakeholders: individuals and groups who have an interest in the organization and are able to influence the organization"s ability to meet its goals. Multiple publics: a collection of small or large group of stakeholders with interests and needs relative to a particular organization. Environmental scanning: the acquisition and use of information about events and trends in an organization"s external environment. Innovator vs defender strategy: maintaining a stable market. Lead, leg, match: leading a market, matching a market, or lagging a market. Swot: strengths, weaknesses, opportunities and threats identified for strategic planning. Public relations: strategic organizational communication involving an organization"s image, internal communication, public affairs and issues management, media relations, and crisis management. Internal communications: planned and formalized comm prepared by comm professionals and disseminated to internal organization members.
