CMN 2152 Lecture Notes - Lecture 7: Lynton Crosby, Fear Mongering

• School: University of Ottawa
• Department: Communication
• Course: CMN 2152
• Professor: Jozsef Orosz

Document Summary

Which narrative frames our perception best and diverts/deflects attention. Niqab issue 2015- pc s using it to gain footing in the polls (cid:523)diversionary tactic(cid:524) Harper reframed the issue and gave a new meaning to it. Dead cat strategy- referes to the introduction of a dramatic, shocking, or sensationalist topic in order to divert discourse away from a more damaging topic (pr, lynton crosby) Diverting policy issues to perceptions to influence behavior, manufactured, emotional superficialities. Change or reinforce perceptions in order to influence their behavior. Fear and hope are the strongest (emotions, unpredictable)