CMN2160 Lecture Notes - Lecture 11: Product Placement, Vertical Integration, Net Income
5 Mar 2016
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Document Summary
Focuses on questions of power and ideology: how economic, political and symbolic power interact in the sphere of culture. Rooted in marxist critique of capitalism: the structure of economic relations under capitalism. Key concepts in political economy including the 3 processes of conglomeration. Looks at how products and texts from the media sector are formed. Thus three approaches to cpe can be discerned: o! How different economic structures of the media and govt o! How media content reinforces challenges & influences class o! Argues that the public good is not served by uncontrolled free regulation influence the content of the media. and social relations. market. There are 2 particular strands within cpe: o! The us model (e. g. g chomsky: mcchesney) o! Cultural studies approach (mainly european and normally associated with nicholas garnham (hesmondhalgh, 2002:33) The us model (example of propaganda model): o! Focuses on issues of concentration and conglomeration o! Corporations eschew news converge in their favor o!
