CMN2168 Lecture Notes - Lecture 3: Billiard Ball, Westernization, Assertiveness

• School: University of Ottawa
• Department: Communication
• Course: CMN2168
• Professor: Elie Banyongen

Document Summary

Improved knowledge of the regulatory bodies involved in the management of global communication. Enhanced understanding of key players on the global communication field. Leading theorists have analyzed globalization in contradictory ways: some say it is generalized modernity, or post-modernity, or something else entirely. Most theorists operate at a very abstract level and do not produce much evidence. Need to construct the globalization paradigm from the work of leading theorists. Need to see whether the evidence supports or contradicts the theory. Need to distinguish between strong" theories of globalization, that mean something new and weak" theories that are simply versions of the imperialism paradigm in a new language. Globalization is radically different from preceding theories: strikingly new" appadurai (1996) Sociological laws operating in the period of globalization are different from earlier periods: different from capitalism & imperialism, high modernity, industrial society. They act together to make understanding the dynamics of the new society different.