CMN 2173 Lecture Notes - Lecture 8: Starbucks, Media Consumption, Cybernetics

• School: University of Ottawa
• Department: Communication
• Course: CMN 2173
• Professor: Dina Salha

Document Summary

Transition into a new era, where different types of advertisements are being produced. A new trend with viral ads: consumers are making the advertisements. Old spice man on horse made the news after its popularity on youtube. Creation of space, place, and environment where the user can determine the outcome or navigate. The system of new media functions within a particular feedback loop that excludes anything that disturbs the system, detected through extraordinary surveillance mechanisms modelled after cybernetics. The process of excluding something can mean including it and using it to the advantage of the system, as long as the system benefits and does not lose control. This particular mechanism entails processes of commodification, spatialization, and structuration. Real-time bidding, demand-side platform and supply-side platform (ways to double- dip in charging for ads/uses and ad impressions) Html5 (allows multimedia content with no use of flash) Geofencing (advertising by location, on the go)