CMN 2173 Lecture Notes - Lecture 2: Raymond Williams, Inculturation, Invisible Hand
25 Oct 2017
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Document Summary
Propaganda, like advertising is a mass contact strategy, it is ideological but has political ends. And appeals not to psychological needs but to fear and warnings. It informs and instructs and satisfies the needs of the propagandist. The lines between advertising and propaganda are increasingly blurring. While the function of advertising is to sell products, it is also selling an ideology of consumption and capitalism. This is mostly visible when the tactics of advertising and the ideology of consumption are introduced to developing societies or transitional societies where the modes of consumption are limited to basic needs. These should be used to analyze advertising campaigns of all sorts. The ideology and the purpose of the campaign. Advertising, like marketing, is the planning and execution of a concept, as well as pricing, promotion, and distribution of ideas, goods, and services that create an exchange which satisfies both individual and organizational objectives. Moving a show from one place to another)
