CMN 2173 Lecture Notes - Lecture 4: Lucky Charms, Food Marketing, Voting Age
27 Jun 2018
School
Department
Course
Professor
1. Vulnerable Children
CMN2173 A – Advertising & Society
Wednesday, June 27th
Ethics of Consuming
Kids ages 8-18 spend 10+ hours a day looking at a screen
Kids are taught everything is for sale
oThis sets them up for disappointment
Stuff can not replace meaningful relationships with other human
beings
TV is the replacement parents for children, where they learn how to
be people by watching TV, not from their parents because parents are
busy
Children will define who they are based on advertising
Research says
Children between ages of 6 – 11 spend an average of 28 hours a week
watching TV and exposed to 20,000 commercials a year
Children who watch TV over a consistent period of time are more
likely to gain weigh
Long-term effects of TV watching include TV viewing in an early
moment predicts obesity risk well in a lately moment
Children can distinguish TV from real life, but this does not stop them
from role play or acting like the characters they watch
oThis is dangerous is those characters are violent
Standards and norms for children have changed over time
Jacoby & Small (1975)
Misleading differs from deception
oA part of the source of a message leads the receiver astray
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Kids ages 8-18 spend 10+ hours a day looking at a screen. Kids are taught everything is for sale: this sets them up for disappointment. Stuff can not replace meaningful relationships with other human beings. Tv is the replacement parents for children, where they learn how to be people by watching tv, not from their parents because parents are busy. Children will define who they are based on advertising. Children between ages of 6 11 spend an average of 28 hours a week watching tv and exposed to 20,000 commercials a year. Children who watch tv over a consistent period of time are more likely to gain weigh. Long-term effects of tv watching include tv viewing in an early moment predicts obesity risk well in a lately moment. Children can distinguish tv from real life, but this does not stop them from role play or acting like the characters they watch: this is dangerous is those characters are violent.
