CMN 2173 Lecture Notes - Lecture 12: Crass, Shock Advertising, Consumerism
25 Jul 2018
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Life anthem (1991: united colors of benetton shows graphic image of newborn uncut baby, caused controversy over crude display of private and intimate moment, unclear how it relates to benetton as a clothing brand. Guerilla (1992: depiction of young black man holding a human bone behind his back as well as a gun, still unclear how this relates to benetto, other than shockvertising. 2: death of aids activist david kirby, exploiting a painful and horrible death of a public figure and depiction of aids considered massively insensitive and offensive, this is (cid:374)ot a(cid:449)are(cid:374)ess, it"s e(cid:454)ploitatio(cid:374) for atte(cid:374)tio(cid:374) Hiv/aids (1993: (cid:862)hiv positi(cid:448)e(cid:863) tattoos o(cid:374) (cid:374)aked (cid:373)odels, utilized to spread awareness about the disease, mo(cid:448)e(cid:373)e(cid:374)t supported (cid:271)(cid:455) kir(cid:271)(cid:455)"s fa(cid:373)il(cid:455) Racism (1996: three hearts, (cid:862)(cid:449)hite,(cid:863) (cid:862)(cid:271)la(cid:272)k,(cid:863) a(cid:374)d (cid:862)(cid:455)ello(cid:449)(cid:863) (cid:449)ritte(cid:374) o(cid:374) the hearts sho(cid:449)i(cid:374)g that (cid:449)e"re the sa(cid:373)e o(cid:374) the i(cid:374)side. Food for life (2003: depiction of man with spoon attachment in replacement of a missing limb (hand)
