CMN 2173 Lecture Notes - Lecture 3: Consumer Behaviour, Biogenic Substance, Self-Actualization
29 Mar 2016
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Document Summary
From the point of seller they"re trying to find your need so they can fulfiul it. Producers are creating want for you even before you want it . e. g. milk and eggs and bread are always at the end of the grocery store because they want you to browse through all their other products first. Human motivation becomes the center of those who look at consumer behaviour if order to use them for ads. When we study consumer behaviour from an intellectual perspective, we can offer the consumer things that they are not aware of. All these ads make you understand your own decision. They study consumer behaviour to educate consumers on their behaviour as well. They"re shifting the power from the medical industry to the consumer industry. Consumer behaviour strategies depend upon customer needs and wants. There is a difference between needs and wants. I am thirsty; i need (tap) water. (need)
