CMN 2173 Lecture Notes - Lecture 5: Industrial Revolution, The News Letter, Fetishism
29 Mar 2016
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Document Summary
The audience becomes a labor force for the media system and they are not paid but by encouragement of further consumption. Advertising does not encourage the use of reason on facts that are made public. Advertising is at the heart of media system it can exploit anything and everything. From critical perspective the audience is working for free as labour force (an exploited labour force) Its the product that rises the market not the demand of the consumer. Advertisement encourages us to make certain decisions, they compete for our attention. As part of the public when we talk about adsads encourage us to make choices in order to please a particular psychological need or want not to change cultural norms or values. On the political level you use reason in order to ask transparency of government practices and policies. Stereotypes are useful to relay a message in 30 secs.
