CMN 2181 Lecture Notes - Lecture 11: Who Wants To Be A Millionaire (U.S. Game Show), Trans-Cultural Diffusion, Dialectic

• School: University of Ottawa
• Department: Communication
• Course: CMN 2181
• Professor: Peruvemba Jaya

Document Summary

The dialect of homogenization & fragmentation: cultures as well as on people. (lustig and koestger, 2013). Homogenization of people: the uneven diffusion of technology may create new forms of social and cultural stratification between people, cultural exposure can highlight and exacerbate differences between groups or nations. Cultural diffusion & convergence: cultural diffusion happens when a culture learns or adopts new idea or practice from another culture or cultures, the increased sharing of information and agreement on mixing west with east leads to cultural convergence. Cultural knowledge: globalization has increased access to information beyond national boundaries. Information technologies can be used to empower marginalized communities to engage in knowledge sharing. Instantaneous media coverage has reinforced with crucial role of the mass media in international politics (cid:523)e. g. (cid:494)the cnn effect(cid:495) and al jazeera(cid:524) Cultural schema theory: when entering into communication with others, each of us brings a stock of knowledge about appropriate behaviours in our own culture.