CMN 3102 Lecture Notes - Lecture 3: Latent Variable, Dependent And Independent Variables, Social Stratification

• School: University of Ottawa
• Department: Communication
• Course: CMN 3102
• Professor: Elizabeth Dubois

Document Summary

Conceptualization: general idea => developing a clear understanding of specific concepts. Ex. political engagement in the samara report. Ex. evidence of participation: voting, signing petitions, frequency of this. How to classify responses: as in what type of variables are they. Measurement: we"ve operationalized things, to systematically observe what happens. Assign a value to each survey option. Ordinal: level of income (less than 27008, more than 27008) not the same amount of space between all of them, also likert scale. Interval: there is a specific amount of space between each variable. Income can be here too, so you must justify your answer. Ratio: there is a defined 0, you can none of a thing. Ex. have you ever written a letter to a public official. Yes or no is actually ordinal because 1 (doing something) is definitely more than (0) not doing something, there is a logical order.