CMN 3103 Lecture 8: Other Approaches to Qualitative Research – Part 2

• School: University of Ottawa
• Department: Communication
• Course: CMN 3103
• Professor: Rukhsana Ahmed

Document Summary

Other approaches to qualitative research part 2. Selecting focus group participants: based on / subject to research question (s, strangers who possess similar characteristics, screening questions to qualify participation, motivate those selected, over-recruit by roughly 20% Conducting focus group research: researcher determines level of structure and guided conversation, in the first 90 minutes, welcome and introduce participants, offer refreshments, begin discussion, give feedback/summary to participants. Focus group moderator: may not be the researcher, should be someone with whom participants can identify, must be credible, possess good communication skills, not an interviewer, not a participant. Focus group outline/ protocol / guide: standardized list of questions or topic, questions should move from the general to the specific, opening questions should be broad, respondents must be allotted enough time to respond. Focus group data: discussions should be video or audio recorded, recordings must be transcribed, filed notes should be made immediately following a session.