CMN 3103 Lecture Notes - Lecture 5: Computer-Assisted Telephone Interviewing

• School: University of Ottawa
• Department: Communication
• Course: CMN 3103
• Professor: Ivan Katchanovski

Document Summary

Unstructured/unstandardized interviews: the researcher uses only a brief set of points to introduce topics. There may be only a single question. Semi-structured/semi-standardized interviews: the researcher has a list of questions or topics to be covered. Interviewees are free to reply in any way they choose. Questions may be asked out of order, and new questions may be devised and asked on the spot. Structured/standardized interviews: similar to survey interviews, long interview guide/questionnaire, follow exactly the pre-set questions order, question wording is exactly as written, no follow-up questions or clarification, no additional questions can be added. Demographic questions: age, education, religion, ethnicity, language, etc. Essential questions: exclusively concern the central focus of the study. Throw-away questions: not relevant for the study, help to develop rapport, set pace, or change the focus. Probing questions: draw more complete stories. Affectively worded questions: questions that might elicit feelings of guilt or shame, involving very sensitive or private topics.