CMN 3104 Lecture Notes - Lecture 2: Gustave Le Bon, Feminist Theory, Cybernetics

• School: University of Ottawa
• Department: Communication
• Course: CMN 3104
• Professor: Dina Salha

Document Summary

Theory is a particular perspective that uses a particular way to explain a particular phenomena. A theory is suppose to bring us to a particular conclusion of what we think is scientific. Science gives conclusive evidence that if you repeat a phenomena so many times that it gives you the same results. Particular perspectives that can prove maybe 1% of sometimes theories. A critical theory is a theory that actually identifies that"s wrong or something that"s interesting, diagnoses that phenomena. Critical theory is not just about thinking in your head. Critical theory has to identify an issue in the society. It can be applied in society in order to make changes. The direct effect theory assumes that media messages directly impact behaviour (clinical psychology pavlov). Influenced by the studies of crowd mentality by gustave lebon. o! Based on message being direct and very effective. o! Content can provide an environment in which certain belief systems become acceptable.