CMN 3109 Lecture Notes - Lecture 4: Frankfurt School, No Logo, Mass Media
23 Sep 2018
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Document Summary
Built up charisma even if the person doesn"t really have it. Visibility = credibility, repetition, fear of consequences. Portrayal of the leader as strong (not necessarily innate in the leader) Theories of change: the perfect society is yet to come. Class dismissed: representation of working class in television programming in north american. No logo: documentary about branding the american dream and disney. Fascinated by the cult of personality and use of propaganda techniques. The promise of happiness is in the present and not in the future. The idea that utopia (perfect society) is already here. Consumption of what is and not what could be: reality shows celebrate the triumph of the individual rather than solidified community, private property becomes personalized (ex. own cup at starbucks with name on it, personalized drink) Lost sign of the specificity of fascism. Confuse different attitudes in front of media.
