CMN 3109 Lecture Notes - Lecture 12: Step One, Immanence, Symbolic Power
18 Apr 2016
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It is clean, then, that rhetoric is not bound up with a single definite class of subjects, but is as universal as a dialectic. Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. (123) Three modes of persuasion: of the modes of persuasion furnished by the spoken word there are three kinds. A part of self presentation you walk in with confidence, people will believe you you become trustworthy a question of if you"re listen to someone and you trust what they say, you"re going to believe him. Proof or apparent truth having concrete facts to back up your argument the question of facts: persuasion is achieved by the speaker"s personal character when the speech is so spoken as to make us. Is he credible: secondly, persuasion may come through the hearers, when the speech stirs their emotions. (124)
