CMN 3130 Lecture Notes - Lecture 1: Palmer Report, Department Of Justice And Correctional Services, Health Canada
4 Oct 2017
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Stagnation in levels of literacy, with 97% to 99% having the most basic level but a large percentage lacking high levels of literacy. Canada has the highest rate of immigration. Towards a growing diversity of sources on which audiences rely for news (ex. Fb, twitter, late night, ethnic media) making mass communication campaigns more difficult and less effective. Toward a tendency for audiences to rely on sources that confirm their existing biases (twitter, fb groups, cable news channels, newspapers) Toward the growth of websites and news organizations that tailor their coverage to these audiences: ex. Generating a news message biased and tend to only broadcast news that is either left wing or right wing. Trends in use of social media by activists. Toward higher levels of activism and made possible by social media (online petitions, letters to mps, protest rallies, marches, etc. )
