CMN 3130 Lecture 17: CMN 3130 Lecture 17 Notes
24 Mar 2018
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Point to broad groupings of target audiences to be reached. Draw conclusions about general levels of support from constituencies. Questions for helping to determine strategic approaches for managing issues. The public outreach strategy should not give the impression that parole is 100% effective, but should point to measures that are in place to protect the public in the event of a breakdown. Since staff may be cynical about participating in yet another survey, the executive may need to assure employees that they will share and pay attention to the results. Should specify who needs to be consulted in planning different communication activities. Should suggest groups that will be cooperating in different activities, potential for partnering.
