CMN 3130 Lecture Notes - Lecture 22: Voluntary Sector, Bioterrorism
6 Apr 2018
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How do they feel about organization"s stance on the issue, the planned activity or priority, legislation, or other: trends in public opinion, likely reactions to planned event or policy, current sensitivities, expectations of different groups. How do you find out their levels of knowledge and their opinions: surveys, focus groups, and interviews with opinion leaders, analysis of broadcast and print media, internet content, social media, correspondence, etc, findings of special studies. Identify principal external audiences for messages: public, private, or voluntary sector, domestic or foreign, social, economic, political, or other affiliations, general public. Predict the likely reaction of the different target audiences (e. g. , apathy, hostility, protests, social media campaigns, letters to mps, support, etc. ) Contain one major thought or idea (don"t combine multiple ideas into one message) Link to communication priorities and objectives for this plan, which link back in turn to corporate priorities and objectives (e. g. , sustainable development, social justice, etc. )
