CMN 3133 Lecture Notes - Lecture 1: Buzzword, Anthropomorphism, Intentionality
Document Summary
Emphasized on the intentionality in political communication, purposeful communication. All political discourses are included in our definition. Political definition therefore not only verbal/written, but also visual means and tools of signification (dress, makeup, hair style, logo design etc. ) Politics is the activity which people may preserve an amount under which they live, politics also implies (most importantly) the people. Politics is a political act, politics is in itself. The nature and scope of the political sphere is a contest as the name. 4 types: politics as government, politics as public life, politics as conflict resolution, politics as power. Politics is about producing and selling a product and the recipients are not only consumers/voters but are recipients that can change politics. Political communication is about selling political agendas and messages. Policies as a product through different techniques. What you intent to sell in politics is hope and confidence, gaining your confidence in assertion.