CMN 3144 Lecture Notes - Lecture 10: Deontological Ethics, Social Media Measurement, News Conference

• School: University of Ottawa
• Department: Communication
• Course: CMN 3144
• Professor: Isaac Nahon- Serfaty

Document Summary

Lecture 10 - news conference and final report. Clearly defining the objective is the main factor when assessing a pr campaign: It should be within a certain time frame. Feedback and response how will you propose to measure your report in terms of news conference. Google metrics/alanytics in pr we"re dealing with different stakeholders for coca-cola reaching the final consumer is very important advertising is different from prad is about buying space to put your ad out there. Pr is about creating something (event) and you announce that you hire a celebritylaunching them. The mrp (media relations rating points) system provides communications and marketing professionals with an essay-to-use tool that measures the effectiveness of any public relations campaign. The 10-point rating system can be used for any type of media coverage (i. e. print, tv, radio, online). The mrp system can also be used to measure crisis communications and unplanned media attention after the fact.