CMN 4105 Lecture Notes - Lecture 3: Organisational Routines, Organizational Culture, Imitation

• School: University of Ottawa
• Department: Communication
• Course: CMN 4105
• Professor: Denis Bachand

Document Summary

Chapter 3: the internal organizaion: resources, capabiliies, core competencies, and compeiive advantages. Firms achieve strategic compeiiveness and earn above-average returns when their unique core competencies are efecively acquired, bundled, and leveraged to take advantage of opportuniies in the external environment. Resources and capabiliies are not inherently valuable, but they create value when the irm can use them to perform certain aciviies that result in a compeiive advantage: analyzing the internal organizaion, the context of internal analysis. Increasingly, those who analyze the irm"s internal organizaional should use a global mind-set to do so. A global mind-set is the ability to analyze, understand and manage an internal organizaion in ways that are not dependent on the assumpions of a single country, culture, or context. Analysis of the irm"s internal organizaion requires that evaluators examine the irm"s porfolio of resources and the bundles of heterogeneous resources and capabiliies manager have created.