CMN 4115 Lecture Notes - Lecture 4: Media Consumption, Market Failure, Oligopoly

• School: University of Ottawa
• Department: Communication
• Course: CMN 4115
• Professor: Michael Strangelove

Document Summary

Every year that goes by we are collectively watching more. The internet is taking ad $ away from broadcast cable tv. Ad budget for corporations is usually 10% of their revenues. That fixed amount gets divided up as internet, a new medium to advertise comes along. It"s a problem form the cable and ad industry. Ad industry makes money based on how much an ad is worth. Ads on tv costs a lot of money. Nobody pays a million dollars to pay for a video clip of ad on internet. It"s a problem for the ad industry o! They want organizations to spend a lot of money because o! But more and more audience are reading watching playing on they get chunk of that the internet share) Ad companies are oligopolies (4-5 firms that own the big market o! Ad $ is shifting to the internet o!