CMN 4132 Lecture Notes - Lecture 5: Threat Assessment, Content Analysis, Risk Aversion

• School: University of Ottawa
• Department: Communication
• Course: CMN 4132
• Professor: Laurent Benoit

Document Summary

Crisis communication - lecture 5: if you"re identifying a threat, you propose a diagnostic. Dominos effect: is a direct cause of the crisis, and the relapse is the crisis resurfacing i. e lawsuits. Also, this can consist of environmental scanning which is identify changes, trends, events, emerging social, political and health issues. Issues management sources, risk assessment sources and reputation sources is used within our toolbox. (2) collection the information: for a content analysis to be effective it must develop coding categories and expertise. Recording and quantifying of the material qualifies content analysis as a form of information collecting. You can collect the information through interviews, survey and focus groups, and networking. (3) analyze the information: this creates knowledge, data and information. It creates a process of understanding if and how through a threat assessment analysis. Knowledge is understanding and making links: it"s used through assessing issues and risks.