CMN 4132 Lecture Notes - Lecture 4: Reputation Management, Blogosphere, Dramatic Structure
25 Feb 2018
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Document Summary
Crisis communication - lecture 4: we are in the sphere of implementing ideas in the minds of the deceptive. Reputation management is about protecting the organization, and move the public to our side; our interpretation of things: organizations hope to be perceived in a certain way through shapes, images, words and products to create a perception. It"s part of the organizational detection system. We find that the users create the content, and there are media represents that are present. This conduct prevention is screened to identify trends and false perceptions, denunciations of corporate image. Smm requires you: (1) screen everything {filter with key words} (2) research results {data collection} (3) analyze in regards to tone whether its positive - neutral - negative, (4) further analyze with fact checking through threat reduction. Monitoring methods: research driven analysis, computer analysis, network analysis - how information spreads in the social media; mapping the blogosphere and tracking information dissemination.
