CMN 4144 Lecture Notes - Lecture 6: Newcap Radio, Organizational Communication, Torstar

• School: University of Ottawa
• Department: Communication
• Course: CMN 4144
• Professor: All

Document Summary

Effective media relations in the online world: what this means for the mr practitioner. [2] maintain an effective newsroom site on your web pages. [3] use the technology to stay in touch with what"s going on and what"s being said about you. [6] consider plunging into the world of social networks and social media. Pr for pr is one of the solutions posed by many professionals, as are more ethical public relations practices, more selective client choice, mandatory licensure of professionals, and better education for those new to the field. Journalists and public relations people maintain a tense but symbiotic relationship because both sides represent some degree of power over mutually sought information. Both must work together as they face some of the same threats to their central functions, one of these is the growing corporate ownership and consolidation of the mass media, especially within canada.