CMN 4166 Lecture Notes - Lecture 1: Hypodermic Needle, Presentation Of A Group, Celebrity Culture
16 Jul 2018
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Theory of, history of, and assumptions about audience research: good topics for group presentation, reality tv, social media and networks compared, ethnography. "if i"m looking at this film from pov of a feminist, race, age, ethnicity, this would be my response: 3 paragraphs. The oldest paradigm: going back to lazarsfeld, what is the effect on the person looking at the thing we"re examining, user and gratification paradigm. Incorporation/resistance paradigm (irp: spectacle performance paradigm (spp) **midterm: example of each of the above elements** This paradigm assumes that viewers are the mass: mass interacts with media pg. The message conveyed as you are watching this is one that might be more complex than simply, The more one is tuned in to a "channel", the more you are influences and have your feelings confirmed: paradigm: you see something, and once you express how it affects you, this is a form of gratification, ex.
