CMN 4166 Lecture Notes - Lecture 3: The Flaws, Social Actions, The Makeover
25 Feb 2016
School
Department
Course
Professor
Document Summary
This article tries to articulate the actual female audience of erotica today. The ethnographic turn pioneered by janie radway"s study of romance readers in 1984. Radway"s interest was to remove nvestigation from the high culture of university jargon and exclusiveness and to relocate it at a lower level of academic cultural analysis. Romance readers are not dupes who have subjected themselves to the dictates of patriarchy, but serve as an expression of personal agency and resistance to those patriarchal structures. Theirs is a declaration of independence, a protest and dissatisfaction against demands of husband, home and children. Adorno had noted that leisure time pleasure is a conduit ideology (it is experienced as private domain outside capitalist relations of work yet is wholly produced by them) Gramsci noted how capitalism reproduces its hegemony through participation in popular leisure activities. Example: for teen readers of teen magazines, fun and pleasure are intrinsically ideological.
